Currently in beta, KeyToss mobile (http://m.keytoss.com) gives smartphone users a great deal of power and flexibility in personalizing their mobile homepages. The closest competing products are iGoogle and Yahoo mobile beta - both of which are working to catch up to KeyToss in power, usability, and feature set. WAP Review, a leading mobile review site, in reviewing an earlier release of KeyToss, proclaimed that KeyToss was a better service than iGoogle for smartphone users.

KeyToss works great on Windows Mobile, BlackBerry, PalmOS, and Symbian.

mobile portal: http://m.keytoss.com
desktop access: http://keytoss.com



Key features include:

Access to over 50 search tools in one search bar.
Tools include Google, IMDb, Amazon, Yelp, Dictionary.com, Wikipedia, Yahoo, MSN, and Yellowpages.com. Users can select which tools to include in a drop-down menu, and can access the full set of tools at any time using keywords. The major search players are unable to offer this major convenience to users. Even Yahoo, with its newly declared "open" strategy, is unlikely to give users the option of using competing search engines.

Localized searches.
KeyToss saves the user time by automatically sending the user's pre-selected location for searches on Google Local, Yelp, and Yellowpages.com. The user can store an unlimited number of locations and can switch between locations with one click.

News feed summaries.
Add just about any RSS or Atom news feed, and control how to display it. Number of headlines, summary display, conversion of article links to mobile-friendly format, and choice of mobile transcoder. Users benefit from knowing what's popular with the growing KeyToss community, which has shared over 1,300 news feeds.

Custom links.
Add any link to your KeyToss personal portal. You also have the option of having webpages automatically converted to mobile-friendly format using one of four mobile transcoders - Google, Mowser, Phonify, and Skweezer.

Localized links.
Location-aware websites allow users to customize content to their location, but typically require the step of entering additional information. KeyToss saves users time by embedding location information in the links. For example, when a user clicks on movietickets.com, the site will immediately display movie theaters in the user's own location. If the user changes locations within KeyToss, the links automatically update.

Gmail status
See how many unread messages you have at a glance, and get a direct link to your gmail mobile account. (Gmail account must be IMAP enabled.)

Powerful browser-based desktop interface.
Users can benefit from a large screen and high bandwidth while designing and managing their custom mobile portal from their computers. Convenient bookmarklets enable users to add new mobile sites and news feeds to their portal with one or two clicks.

File transfers.
KeyToss makes it easy to move documents, applications, and media files from the computer to the phone. This eliminates the need to manipulate memory cards or deal with cables and sync software just to move a single file.

Mobile transcoder
Enter any webpage's url and have it converted into mobile-friendly format using your choice of four mobile transcoders: Google, Mowser, Phonify, or Skweezer.

Sports scores, weather forecasts, and stock quotes.
All customized to the user's preferences, of course.