The new way to save all your personal loyalty membership cards is in your mobile, allowing you an easy and quick way to show them at the point of sale. Add new loyalty membership cards by uploading a photo taken from your mobile, and present them directly from mobile phone at point of sale, with barcode that can be scanned in point of sale. No need to carry membership cards in wallet any more. You can also see recommendations for various retail offers and save them in your personal coupons. Enjoy a lighter wallet from today.