To a large extent, this is exactly as it should be. Although in some cases it is easy to identify the specific cause of back pain, it is equally common for people to find themselves with a back pain and to have no idea why the pain has all of a sudden appeared. Thus, it makes sense to take your problem to your doctor, because before you can start any course of treatment, you need to know exactly what the cause of your problem is.
The bottom line is that back pain can strike anyone, any time, and there is therefore nobody who should be without a copy of 'Dealing with your back pain the natural way'.
Maybe you know someone who suffers from back pain who would be eternally grateful to you if you grabbed a copy for them? If so, there is no better time to do so than right now, and even if you don't, you could very well be the next person to get struck down by back pain, so 'playing ostrich' with your head in the sand is not going to work.
