Facebook is big. As the largest social network in the world it is constantly growing with over 2 billion users as of June 2017. – 1.25 billion of these are on mobile alone. That’s over 5X the population of the United States, 15% of the world population … and it’s still climbing. It’s not only the sheer number of people, but the amount of our attention Facebook owns. Globally, the average user spends 50 minutes per day with Facebook properties. Considering the average person sleeps 8.8 hours a day, that means one-sixteenth of our waking hours are spent with our eyes glued to the social network. These statistics make Facebook the biggest social network operating today. It’s a valuable website for marketers, whether they are promoting a product or service, or conducting market research. Your goal should not be to be good at Facebook, but to be good at business because of Facebook.
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