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To make an app’s functionality clear for users – and to improve app visibility – you need to blend an app’s purpose into its name. Your app’s purpose should be boiled down to a keyword that people will use to search for a specific solution on the App Store or Google Play Store. The principle is the same for Google web search. If you type ‘app development company’ into Google’s search box, you will find Yalantis. This is because our full name is Yalantis: iOS and Android app development company. If you type ‘travel app’, you will find TripIt (TripIt Travel Organizer — Free), TripAdvisor (TripAdvisor Hotels Flights Restaurants), TripCase (TripCase — Travel Organizer), and other travel apps. Let’s take our app My Day as an example. Its full name on both app stores is My Day — Countdown Timer. ‘Countdown timer’ and ‘countdown app’ are keywords. Looking at the title ‘Flipboard: Your Social News Magazine’, we know exactly why we need Flipb
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