Xenia Tchoumi is a Swiss-Italian digital entrepreneur, fashion influencer and speaker. She lives in London and is fluent in six languages (Italian, Russian, English, German, French and Spanish). She has a degree in economics. Xenia, who came second in Miss Switzerland, was voted "Most Beautiful Woman in the World 2012" by Maxim magazine, but she has always had a great interest in business. After graduating, she worked at various financial institutions such as Merrill Lynch, the hedge fund Duet Group and JP Morgan Chase. She then decided to ditch funding to build her own business digitally. Xenia Tchoumi hosted her own TV show about brands in Italy called "L'Italia Che Funziona", interviewed successful people in French on "La Recette De Mon Succès" and wrote columns for American Haute Living Magazine and Le Grand Mag in the UK .
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