I Like You Live Wallpaper

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About three years ago, when Facebook marketing suddenly became popular, a number of studies attempted to quantify how much, on average, a single "Like" on Facebook might be worth to a marketer. The numbers varied wildly, of course, depending on the variables you use to calculate the value.

As time went by, marketers became less interested in simply amassing likes and followers. One of Facebook's biggest ad clients, TBG Digital CEO Simon Mansell, once famously said, "The mindless pursuit of likes on Facebook is stupid."

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