Epic Games Store Now Preinstalled on Telefónica Devices

Epic Games and Telefónica Revolutionize Mobile Gaming Access

Epic Games has announced a groundbreaking partnership with Telefónica, one of the largest telecommunications service providers globally, to preinstall the Epic Games Store on millions of Android devices. This strategic move will make the Epic Games Store more accessible to users in the UK, Europe, and Latin America, significantly expanding its reach.

The collaboration between Epic Games and Telefónica will see the Epic Games Store preloaded on all new compatible Android devices on the Telefónica network. This includes popular games like , Fall Guys, and Rocket League Sideswipe, as well as a variety of third-party games. The preinstallation will simplify the process for users to access and download these games, bypassing the need for manual installation.

This partnership is part of Epic Games' broader strategy to challenge the dominance of traditional app marketplaces like Google Play Store and Samsung Galaxy Store. By preinstalling the Epic Games Store on Telefónica devices, Epic Games aims to provide a more competitive ecosystem for Android users, offering them an alternative platform for downloading and playing games.

Telefónica has a history of innovative collaborations with Epic Games. The two companies previously partnered to introduce Direct Carrier Billing in the Epic Games Store, allowing users to make purchases directly through their mobile carrier. They also created an interactive music experience in Fortnite with the O2 Arena, which attracted over 10.8 million players during the pandemic.

The preinstallation of the Epic Games Store on Telefónica devices is expected to benefit millions of users by providing easier access to a wide range of games. This move is also likely to increase the user base of the Epic Games Store, enhancing its position in the competitive gaming market.

Lorena Itziar Senador-Gómez Lázaro, Telefónica's Director of Partnerships and Devices, expressed excitement about the collaboration, stating that it strengthens their relationship with Epic Games and enhances the digital experiences offered to their customers. Michael Modon, Senior Director of Growth Partnerships for Epic Games, highlighted the benefits for players, who will now have direct access to the Epic Games Store and its extensive library of games.

In conclusion, the partnership between Epic Games and Telefónica marks a significant step in making the Epic Games Store more accessible to Android users across multiple regions. By preinstalling the store on millions of devices, Epic Games is poised to expand its influence in the mobile gaming market, offering users a convenient and competitive alternative to traditional app stores.