Find out more about Casanova - Do you understand how urgency works, well here is how he played it. Human beings, including women, are wired in a way that if they can choose between deciding now and deciding later? They decide later. It’s because we want to avoid pain and seek pleasure. Since a decision can have unforeseen consequences, we subconsciously think it’s a risk to make a decision. So we avoid it because it can end up being painful.
The result: making stuff urgent works. It works really well, because it forces people to choose now or suffer the consequences. They won’t get it if they don’t choose now.
