Shrinathji is a form of Hindu god Krishna, manifest as a seven-year-old child. The principal shrine of Shrinathji is situated at the temple town of Nathdwara, located 48 Kilometers North-east of Udaipur city in Rajasthan. Shrinathji is the central presiding deity of the Vaishnava sect known as the Pushti Marg (The way of grace) or the Vallabh Sampradaya or Shuddhadvaita, established by Shri Vallabhacharya. Shrinathji is worshipped mainly by the followers of Bhakti Yoga and the Vaishnava in Gujarat and Rajasthan among others. Vitthal Nathji, son of Vallabhacharya institutionalised the worship of Shrinathji at Nathdwara. On account of the popularity of Shrinathji, Nathdwara town itself is referred to as ‘Shrinathji’
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