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Messaging apps differ from the previous generation of instant messaging platforms like the defunct AIM, Yahoo! Messenger, and Windows Live Messenger, in that they are primarily used via mobile apps on smartphones as opposed to personal computers, although some messaging apps offer web-based versions or software for PC operating systems.
As people upgraded in the 2010s from feature phones to smartphones, they moved from traditional calling and SMS (which are paid services) to messaging apps which are free or only incur small data charges.[6] Easier group messaging was another advantage of smartphone messaging apps and also contributed to their adoption.[7]
The United States is notably different from most of the rest of the world – SMS remains popular because it is usually included free in monthly phone bundles,[8] and Apple's iMessage is popular, and uses SMS for messages to non-Apple phones.[9] While SMS volumes i
