MrNews
MrNews
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A potential customer has liked your icon enough to tap through, they’ve checked out your screenshots and are still interested, until they come to your drab App Store description when they hit the back button and go to download your competitor’s app. Sad trombone.
I’ve managed to build a number of apps that have achieved millions of downloads on the App Store. So I’ve had a lot of practice tweaking App Store descriptions, here is what I have learned:
Social proof is really, really important
Sure this is a chicken and egg problem, but if you have any stats to brag about don’t hold back! Have you had millions of downloads? Has Apple featured you? Have you had awesome press? Does your mum love you? Brag away!
Tell a story, don’t rattle off features
Selling a story of the person your potential customers want to be is what you are trying to achieve. Are they going to be awesomely productive? Are they going to
