Today’s marketers and researchers are being challenged with shorter cycle times to get faster, high-quality feedback from their customers to make better business decisions. Traditional survey panels are progressively falling short of being able to deliver both quality respondents and responses in a timely manner to address this new mandate.
Pollfish is disrupting the legacy survey research space with a next-generation sampling approach coupled with a real-time, mobile-first DIY platform to address the current issues of declining respondent quality and leverage new technologies to improve respondent access, quality, and speed of response to meet the needs of today’s marketers and researchers.
Our new methodology begins with an unparalleled global network of respondents who are not “impaneled.” Cutting-edge capabilities including randomized and spontaneous invitations delivered programmatically while the respondent is in-app, while advanced machine learning techniques are u
